SHAPING A NEW WAY FOR CUSTOMERS TO ENGAGE
Creating a new digital innovation framework from idea to industrialisation
“My problem is that I need someone to cut through the complexity, data, governance and being pulled in to a lot of different directions. NuForm have helped us understand what digital experiences our customers are looking for and work back from there. They de-risk investment, testing and learning and ultimately finding new growth opportunities to maximise the potential of our brand”
Jamie - Transformer in Disguise, Innocent Smoothies.
Situation:
Whilst Innocent historically have been known for their highly effective and innovative marketing campaigns, when NuForm engaged with Innocent, they were unclear on how to leverage different digital platforms and channels to engage their customers and meet their business goals.
When we first engaged with Innocent they were unclear on where to start, and were focusing on technology solutions but without a clear understanding on why to implement them.
Obstacles:
As Digital Innovation and Transformation was new to Innocent on the consumer side of the business they had a number of obstacles and barriers to their digital strategy:
They had an inexperienced and small team.
They had no internal frameworks, methodologies and process to approach their digital strategy with.
They had several internal teams who were not working in harmony together.
Actions:
FIrst of all NuForm created an Innocent Innovation Playbook which included an end to end methodology to guide Innocent from ideation, to conception to industrialisation. This playbook also included a future planning document to provide Innocent with a commercial and organisational plan over several years.
NuForm implemented in partnership with Innocent the Innovation playbook which included:
Stakeholder interviews
Current state analysis
Ideation Workshops
Research and Discovery
Concepting
Results:
New concepts aligned to business goals and operational reality.
Increased revenue through new digital opportunities.
Increased customer loyalty and brand affinity.