Situation
Whilst Innocent historically have been known for their highly effective and innovative marketing campaigns, when NuForm engaged with Innocent, they were unclear on how to leverage different digital platforms and channels to engage their customers and meet their business goals. Increased costs, competition from supermarket brands, and debates over the healthiness of their products left them searching for innovative ways to re-engage their audience. Digital platforms offered potential, but Innocent lacked a clear vision for leveraging them effectively.
Obstacles
Innocent’s digital ambitions were hampered by internal challenges, and the road to innovation was bumpy. Inexperience in digital transformation, a lack of guiding processes, and siloed teams created roadblocks for Innocent’s efforts to modernize their consumer engagement strategies.
Actions
Our partnership began with clarity and structure. NuForm developed a roadmap to guide Innocent’s transformation. The Innocent Innovation Playbook offered a step-by-step methodology from ideation to implementation. Through stakeholder interviews, workshops, and research, we identified opportunities and moved into testing concepts to ensure alignment with their goals and tech environment.
Results
Innocent unlocked new digital growth opportunities which provided a strong competitive advantage. With concepts aligned to their business goals, Innocent introduced digital concepts that resonated with customers, driving revenue growth and fostering loyalty. Their strengthened brand connection paved the way for future innovation.